Anchored by a monolithic slate-black rock recalling the alpine geology where the brand was born, the concept contrasts raw mineral matter with a precise steel architecture that reflects the engineered sharpness of ski technology.

Organised as a spatial stage, the store places technical equipment at its core, with lifestyle on one side and, on the other, a ski café and an atelier for binding preparation and ski servicing, bringing the culture and mechanics of the mountain directly into the retail experience.

The project translates the geology, engineering and culture of the alpine environment into a controlled architectural system, where retail operates as a stage for the rituals and mechanics of the mountain